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81.

Managing services marketing : text and readings / John E.G. Bateson. by

Bateson, John E. G

Series: The Dryden Press series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Dryden Press, c1989

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HD9980.5 .B38 1989.

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82.

A framework for marketing management / Philip Kotler. by

Kotler, Philip

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003

Other title:

Marketing management

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .K636 2003.

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83.

Marketing research essentials / Carl McDaniel, Roger Gates. by

McDaniel, Carl D
Gates, Roger H, 1942-

Edition: Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Canada : John Wiley, c2009

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.2 .M3825 2009.

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84.

Essentials of marketing research / William G. Zikmund, Barry J. Babin. by

Zikmund, William G
Babin, Barry J

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : Thomson/South-Western, c2003

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.2 .Z537 2003.

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85.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by

O'Guinn, Thomas C
Allen, Chris T
Semenik, Richard J

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western, Cengage Learning, c2012

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5821 .O34 2012.

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86.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2007

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5823 .B387 2007, ...

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87.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. Michael A. Belch, 1951-
Belch, Michael A

Edition: 2nd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2005

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: HF5823 .B387 2005, ...

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88.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (Michael A. Belch), 1951-
Belch, Michael A

Edition: 3rd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5823 .B387 2008, ...

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89.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A
Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : Thomson/South-Western, c2007

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.123 .S54 2007.

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90.

Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by

Sheth, Jagdish N
Mittal, Banwari

Edition: 1st Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia: Thomson/South-Western, c2004

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.32 .S54 2008.

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91.

Marketing communications : engagements, strategies, and practice/ Chris Fill. by

Fill, Chris

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2005

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.123 .F55 2005.

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92.

Supply chain management : strategy, planning, and operation / Sunil Chopra, Kellogg School of Management, Peter Meindl, Kepos Capital. by

Chopra, Sunil, 1960-
Meindl, Peter, 1970-

Edition: Sixth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Boston : Pearson, [2016]

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: Reference HF5415 .C533 2016, ...

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93.

Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip [author.]
Armstrong, Gary (Gary M.) [author.]

Edition: Sixteenth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Hoboken : Pearson Higher Education, [2016]

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: Reference HF5415 .K636 2016, ...

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94.

Canadian Marketing in Action/ Tuckwell,Keith J. by

Cox, Keith Kohn
Blair, Edward, 1923-

Edition: 8th edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto,Canada.: Pearson Canada, c2010

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415 .T83 2010.

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95.

A preface to marketing management / J. Paul Peter, James H. Donnelly. by

Peter, J. Paul
Donnelly, James H

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2003

Online resources:

Publisher description
Table of contents only
Contributor biographical information

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .P48 2003.

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96.

Principles of international marketing / Czinkota,Michael,Ilkka A Ronkainen. by

Spencer, Julia

Series: Principles of export guidebooks

Edition: 9th edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia. : SOUTH-WESTERN Cengage Learning, c2010

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF1416 .C95 2010.

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97.

Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas. by

Ferrell, O. C
Hartline, Michael D
Lucas, George H

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Harcourt College Publishers, c2002

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .F37 2002.

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98.

Essential guide to marketing planning / Marian Burk Wood. by

Wood, Marian Burk

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, Eng. ; New York, NY : Pearson, 2013

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .W66 2013.

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99.

World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne. by

Sterne, Jim, 1955-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : J. Wiley, c1995

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.1265 .S74 1995.

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100.

A framework for marketing management / Philip Kotler, Kevin Lane Keller. by

Kotler, Philip
Keller, Kevin Lane, 1956-

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Prentice Hall, c2012

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .K68 2012.

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