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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY				HF5823 .B387 2007 (Browse shelf(Opens below))				1733	Available			2017/1733
	Books	TMU-LIBRARY				HF5823 .B387 2007 (Browse shelf(Opens below))				1734	Available			2017/1734

Includes bibliographical references (p. 763-789) and indexes.

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