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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2005.Edition: 2nd Canadian edDescription: xiv, 577 p. : col. ill. ; 29 cmISBN:
  • 0070939853 (alk. paper)
  • 9780070939851
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .B387 2005
Other classification:
  • 85.40
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5823 .B387 2005 (Browse shelf(Opens below)) 4625 Available 2017/4625
Books TMU-LIBRARY HF5823 .B387 2005 (Browse shelf(Opens below)) 4623 Available 2017/4623
Books TMU-LIBRARY HF5823 .B387 2005 (Browse shelf(Opens below)) 4624 Available 2017/4624

Includes bibliographical references (p. 763-789) and indexes.

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