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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 2nd Canadian ed. - Boston : McGraw-Hill Irwin, c2005. - xiv, 577 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 763-789) and indexes.

ISBN: 0070939853 (alk. paper) 9780070939851

LCCN: 2006043829

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 2005

Dewey Class. No.: 659.1

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