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A framework for marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextPublication details: Boston : Prentice Hall, c2012.Edition: 5th edDescription: xxiii, 332 p. : ill. ; 24 cmISBN:
  • 9780132539302 (pbk. : alk. paper)
  • 0132539306 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K68 2012
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY General stacks HF5415.13 .K68 2012 (Browse shelf(Opens below)) 4651 Available 2017/4651

Includes bibliographical references and indexes.

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