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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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TextPublication details: Mason, OH : South-Western, Cengage Learning, c2012.Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY				HF5821 .O34 2012 (Browse shelf(Opens below))				4631	Available			2017/4631

Includes bibliographical references and index.

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