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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.

By: Contributor(s): Material type: TextPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 2nd edDescription: xxvi, 469 p. : ill. ; 26 cmISBN:
  • 0030321034
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .F37 2002
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY General stacks HF5415.13 .F37 2002 (Browse shelf(Opens below)) 1732 Available 2017/1732

Previous ed. published under title.

Includes bibliographical references and index.

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