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Marketing strategy / (Record no. 2824)

MARC details
000 -LEADER
fixed length control field 01373cam a2200361 a 4500
001 - CONTROL NUMBER
control field 12378244
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230621113151.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010412s2002 txua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001089968
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030321034
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .F37 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
245 10 - TITLE STATEMENT
Title Marketing strategy /
Statement of responsibility, etc. O.C. Ferrell, Michael D. Hartline, George H. Lucas.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Harcourt College Publishers,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 469 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Previous ed. published under title.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lucas, George H.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1514/2001089968-b.html">http://www.loc.gov/catdir/enhancements/fy1514/2001089968-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1514/2001089968-d.html">http://www.loc.gov/catdir/enhancements/fy1514/2001089968-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1514/2001089968-t.html">http://www.loc.gov/catdir/enhancements/fy1514/2001089968-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     TMU-LIBRARY TMU-LIBRARY General stacks 02/20/2020 DONATIONS   HF5415.13 .F37 2002 2017/1732 02/20/2020 1732 02/20/2020 Books