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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

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TextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY				HF5415.123 .S54 2007 (Browse shelf(Opens below))				4629	Available			2017/4629

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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