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Managing services marketing : text and readings / John E.G. Bateson.

By: Material type: TextSeries: The Dryden Press series in marketingPublication details: Chicago : Dryden Press, c1989.Description: xv, 591 p. : ill. ; 25 cmISBN:
  • 0030081475
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HD9980.5 .B38 1989
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HD9980.5 .B38 1989 (Browse shelf(Opens below)) 4734 Available 2017/4734

Includes bibliographies and index.

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