Managing services marketing : text and readings /
Bateson, John E. G.
Managing services marketing : text and readings / John E.G. Bateson. - Chicago : Dryden Press, c1989. - xv, 591 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Includes bibliographies and index.
0030081475
88025684
Service industries--Marketing--Management.
HD9980.5 / .B38 1989
658.8
Managing services marketing : text and readings / John E.G. Bateson. - Chicago : Dryden Press, c1989. - xv, 591 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Includes bibliographies and index.
0030081475
88025684
Service industries--Marketing--Management.
HD9980.5 / .B38 1989
658.8