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Marketing research essentials / Carl McDaniel, Roger Gates.

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TextPublication details: Canada : John Wiley, c2009.Edition: Canadian edDescription: xxv, 468, [A1-I7] p. : ill. ; 26 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY				HF5415.2 .M3825 2009 (Browse shelf(Opens below))				1721	Available			2017/1721

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

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