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Marketing research essentials /

McDaniel, Carl D.

Marketing research essentials / Carl McDaniel, Roger Gates. - Canadian ed. - Canada : John Wiley, c2009. - xxv, 468, [A1-I7] p. : ill. ; 26 cm.

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

ISBN: 9780470154113 (pbk.)

LCCN: 2011293188

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3825 2009

Dewey Class. No.: 658.8/3

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