Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 3rd Canadian edDescription: xiii, 579 p. : col. ill. ; 29 cmISBN: - 9780070974289 (alk. paper)
- 0070974284 (alk. paper)
- 659.1 22
- HF5823 .B387 2008
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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TMU-LIBRARY | HF5823 .B387 2008 (Browse shelf(Opens below)) | 4627 | Available | 2017/4627 | |||||||||||||
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Books
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TMU-LIBRARY | HF5823 .B387 2008 (Browse shelf(Opens below)) | 4626 | Available | 2017/4626 |
Includes indexes.
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