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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 3rd Canadian ed. - Boston : McGraw-Hill Irwin, c2008. - xiii, 579 p. : col. ill. ; 29 cm.

Includes indexes.

ISBN: 9780070974289 (alk. paper) 0070974284 (alk. paper)

LCCN: 2008018250

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 2008

Dewey Class. No.: 659.1

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