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Contemporary advertising / William F. Arens. by

Arens, William F

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5821 .B62 2006, ...

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: The McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2002

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5821 .B62 2002, ...

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5821 .B62 2004.

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Advergaming developer's guide : using Macromedia Flash MX 2004 and Director MX / Rod Afshar, Duke Banerjee, Clifford Jones. by

Afshar, Rod, 1984-
Banerjee, Duke, 1979-
Jones, Clifford, 1982-

Series: Game development series (Charles River Media (Firm))

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hingham, Mass. : Charles River Media, 2004

Online resources:

Table of contents

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: QA76.76.C672 A35 2004.

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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by

O'Guinn, Thomas C
Allen, Chris T
Semenik, Richard J

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western, Cengage Learning, c2012

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5821 .O34 2012.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2007

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5823 .B387 2007, ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. Michael A. Belch, 1951-
Belch, Michael A

Edition: 2nd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2005

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: HF5823 .B387 2005, ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (Michael A. Belch), 1951-
Belch, Michael A

Edition: 3rd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5823 .B387 2008, ...

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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by

Moriarty, Sandra E. (Sandra Ernst)
Mitchell, Nancy, 1950-
Wells, William, 1926-
Moriarty, Sandra E. (Sandra Ernst). Advertising

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Prentice Hall, c2012

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5823 .W455 2012.

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10.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A
Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : Thomson/South-Western, c2007

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.123 .S54 2007.

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11.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by

O'Guinn, Thomas C
Allen, Chris T
Semenik, Richard J

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2006

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5821 .O34 2006.

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12.

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by

Lane, W. Ronald, 1940-
King, Karen Whitehill
Russell, Thomas, 1941-
Kleppner, Otto, 1899-. Advertising procedure

Edition: 16th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5823 .L36 2005.

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13.

Advertising and society : controversies and consequences / edited by Carol J. Pardun. by

Pardun, Carol J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5813.U6 A6196 2009.

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14.

Canadian advertising in action / Keith J. Tuckwell. by

Tuckwell, Keith, 1950-

Edition: 5th edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Scarborough, Ont. : Prentice-Hall Canada, c2000

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5823 .T83 2000.

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15.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.123 .C56 2010.

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16.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by

Engel, James F
Warshaw, Martin R
Kinnear, Thomas C, 1943-

Series: Irwin series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, 1983

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415 .E53 1983.

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17.

UnSpun : finding facts in a world of disinformation / Brooks Jackson and Kathleen Hall Jamieson. by

Jackson, Brooks
Jamieson, Kathleen Hall

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Random House Trade Paperbacks, c2007

Other title:

Finding facts in a world of disinformation

Online resources:

Publisher description
Sample text

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks BF637. J33 2007.

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