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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983.Edition: 5th edDescription: xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY General stacks				HF5415 .E53 1983 (Browse shelf(Opens below))				9964	Available			2017/9964

Includes bibliographical references and index.

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