Promotional strategy : managing the marketing communications process /
Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cm. - Irwin series in marketing .
Includes bibliographical references and index.
025602846X
82084060
Marketing.
Advertising.
Marketing--Management.
HF5415 / .E53 1983
658.8/2
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cm. - Irwin series in marketing .
Includes bibliographical references and index.
025602846X
82084060
Marketing.
Advertising.
Marketing--Management.
HF5415 / .E53 1983
658.8/2