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Contemporary advertising / William F. Arens.

By: Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 10th edDescription: xl, 614 [80]p. : col. ill. ; 28 cmISBN:
  • 0072964723 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5821 .B62 2006
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5821 .B62 2006 (Browse shelf(Opens below)) 1738 Available 2017/1738
Books TMU-LIBRARY HF5821 .B62 2006 (Browse shelf(Opens below)) 1739 Available 2017/1739

Includes indexes.

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