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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

By: Contributor(s): Material type: TextPublication details: Boston : Prentice Hall, c2012.Edition: 9th edDescription: xxviii, 657 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780132163644 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .W455 2012
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Books TMU-LIBRARY HF5823 .W455 2012 (Browse shelf(Opens below)) 4632 Available 2017/4632

Rev. ed. of: Advertising : principles & practice. 8th ed.

Includes bibliographical references (p. 631-640) and index.

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