Contemporary advertising / William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 9th edDescription: xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072537728 (alk. paper)
- 0071214259 (international : alk. paper)
- 659.1 22
- HF5821 .B62 2004
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TMU-LIBRARY | HF5821 .B62 2004 (Browse shelf(Opens below)) | 1737 | Available | 2017/1737 |
Includes index.
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