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Strategic marketing : David, W. Cravens Concepts and cases / by

Cravens, David W
Piercy, Nigel

Series: McGraw-Hill/Irwin series in marketing

Edition: 11th ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey : Pearson /prentice hall 2007

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HD30.28 .D38 2007.

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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)
Duncan, Tom (Thomas R.). IMC

Series: The McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005

Other title:

Principles of advertising and IMC

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5415.13 .D846 2005, ...

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I
Best, Roger J
Coney, Kenneth A

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2001

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.33.U6 H38 2001.

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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I
Best, Roger J
Coney, Kenneth A

Series: The Irwin series in marketing

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia: McGraw-Hill Irwin, c2011

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.33.U6 H38 2011.

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5821 .B62 2006, ...

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: The McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2002

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5821 .B62 2002, ...

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5821 .B62 2004.

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International marketing / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: McGraw-Hill/Irwin series in marketing

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2005

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .C375 2005.

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, 2002

Availability: Items available for loan: TMU-LIBRARY (4)Location, call number: HF5415.13 .M369 2002, ...

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10.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing

Edition: 1th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, 2005

Availability: Items available for loan: TMU-LIBRARY (5)Location, call number: HF5415.13 .M369 2005, ...

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11.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. by

Pelton, Lou E
Strutton, David
Lumpkin, James R

Series: The Irwin series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago, Ill : Irwin, c1997

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.129 .P45 1997.

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12.

Strategic marketing / David W. Cravens, Nigel F. Piercy. by

Cravens, David W
Piercy, Nigel

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.135 .C72 2006.

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13.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by

Hair, Joseph F
Bush, Robert P
Ortinau, David J

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.2 .H258 2006.

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14.

Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. by

Lal, Rajiv
Quelch, John A
Rangan, V. Kasturi

Series: McGraw-Hill/Irwin series in marketing

Edition: [1st ed.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2005

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .L315 2005.

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15.

International marketing / Philip R. Cateora. by

Cateora, Philip R

Series: The Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1996

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1009.5 .C35 1996.

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16.

Churchill/Ford/Walker's Sales Force Management / Mark W. Johnston, Greg W. Marshall. by

Johnston, Mark W
Churchill, Gilbert A
Ford, Neil M
Walker, Orville C
Marshall, Greg W

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2006

Other title:

Sales force management

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5438.4 .C48 2006.

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17.

Retailing management / Michael Levy, Barton A. Weitz. by

Levy, Michael, 1950-
Weitz, Barton A

Series: The McGraw-Hill/Irwin series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2004

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5429 .L4828 2004, ...

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18.

New products management / Merle Crawford, Anthony Di Benedetto. by

Crawford, C. Merle (Charles Merle), 1924-
Di Benedetto, C. Anthony

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: General stacks HF5415 .C73 2006, ...

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19.

Strategic logistics management / James R. Stock, Douglas M. Lambert. by

Stock, James R
Lambert, Douglas M

Series: The McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2001

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: General stacks HF5415.7 .S86 2001, ...

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20.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by

Engel, James F
Warshaw, Martin R
Kinnear, Thomas C, 1943-

Series: Irwin series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, 1983

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415 .E53 1983.

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