Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2002.Edition: 10th Canadian edDescription: xix, 807 [30] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN: - 0070887292
- 0070887292
- 658.8 22
- HF5415.13 .M369 2002
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TMU-LIBRARY | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 4769 | Available | 2017/4769 | |||||||||||||
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TMU-LIBRARY | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 4767 | Available | 2017/4767 | |||||||||||||
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TMU-LIBRARY | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 4766 | Available | 2017/4766 | |||||||||||||
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TMU-LIBRARY | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 4768 | Available | 2017/4768 |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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