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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextSeries: The Irwin series in marketingPublication details: Australia: McGraw-Hill Irwin, c2011.Edition: 6th edDescription: xix, 649 p. : ill. (some col.) ; 27 cmISBN:
  • 9780070287099
Subject(s): DDC classification:
  • 658.8/342/0973 20
LOC classification:
  • HF5415.33.U6 H38 2011
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.33.U6 H38 2011 (Browse shelf(Opens below)) 4722 Available 2017/4722

Includes bibliographical references and indexes.

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