Normal view MARC view ISBD view

Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 6th ed. - Australia: McGraw-Hill Irwin, c2011. - xix, 649 p. : ill. (some col.) ; 27 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 9780070287099

LCCN: 94030028

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
Market surveys--Case studies.--United States

LC Class. No.: HF5415.33.U6 / H38 2011

Dewey Class. No.: 658.8/342/0973

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)