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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2005.Edition: [1st ed.]Description: xiii, 812 p. : ill. ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY				HF5415.13 .L315 2005 (Browse shelf(Opens below))				4647	Available			2017/4647

Includes bibliographical references and index.

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