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New products management / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN:
  • 0072961449 (alk. paper)
Subject(s): DDC classification:
  • 658.5/75 22
LOC classification:
  • HF5415 .C73 2006
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY General stacks HF5415 .C73 2006 (Browse shelf(Opens below)) 1802 Available 2017/1802
Books TMU-LIBRARY General stacks HF5415 .C73 2006 (Browse shelf(Opens below)) 1803 Available 2017/1803

Includes bibliographical references and index.

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