Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 3rd edDescription: xxvii, 700 p. col. ill. 26 cmISBN: - 0072830875 (alk. paper)
- 658.8/3 22
- HF5415.2 .H258 2006
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TMU-LIBRARY | HF5415.2 .H258 2006 (Browse shelf(Opens below)) | 4615 | Available | 2017/4615 |
Includes bibliographical references (p. 669-677) and indexes.
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