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61.

Marketing management : Analysis, Planning, Implementation,and Control / Philip Kotler, Ronald E. Turner. by

Kotler, Philip
Turner, Ronald E, 1931- [joint author.]

Edition: Canadian 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Scarborough, Ont. : Prentice-Hall of Canada, c1998

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .K64 1998.

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62.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2006

Online resources:

Publisher description
Table of contents only
Contributor biographical information

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HD9980.5 .Z45 2006.

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63.

Marketing management / Michael R. Czinkota, Masaaki Kotabe. by

Czinkota, Michael R
Kotabe, Masaaki

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati : South-Western College Pub., c2001

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .C95 2001.

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64.

Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. by

Lal, Rajiv
Quelch, John A
Rangan, V. Kasturi

Series: McGraw-Hill/Irwin series in marketing

Edition: [1st ed.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2005

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .L315 2005.

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65.

Exploring marketing research / William G. Zikmund. by

Zikmund, William G

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.2 .Z54 2003.

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66.

Essentials of marketing research / William G. Zikmund, Barry J. Babin. by

Zikmund, William G
Babin, Barry J

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2007

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5415.2 .Z537 2007, ...

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67.

Marketing research : an aid to decision making / Alan T. Shao. by

Shao, Alan T

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : South-Western/Thomson Learning, c2002

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.2 .S469 2002.

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68.

Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan. by

Parasuraman, A
Grewal, Dhruv
Krishnan, R, 1952-

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Houghton Mifflin Co., c2007

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.2 .P373 2007.

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69.

Marketing management / Russell S. Winer. by

Winer, Russell S

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007

Online resources:

Table of contents

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .W5476 2007.

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70.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by

Kotler, Philip

Edition: Canadian 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .K64 1995.

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71.

Marketing management / Philip Kotler. by

Kotler, Philip

Edition: Canadian 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004

Availability: Items available for loan: TMU-LIBRARY (4)Location, call number: HF5415.13 .K64 2004, ...

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72.

Global marketing management / Warren J. Keegan. by

Keegan, Warren J

Series: Prentice Hall series in marketing

Edition: 2nd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .K44 1999.

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73.

Marketing / Dhruv Grewal, Michael Levy. by

Grewal, Dhruv
Levy, Michael, 1950-

Edition: 2nd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill/Irwin, c2012

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415 .G675 2012.

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74.

Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary (Gary M.)

Edition: Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011

Online resources:

Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415 .K636 2011.

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75.

The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam. by

Schewe, Charles D, 1942-
Hiam, Alexander. Portable MBA in marketing

Series: The portable MBA series

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, c1998

Online resources:

Contributor biographical information
Publisher description
Table of Contents

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.13 .H47 1998.

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76.

Contemporary direct & interactive marketing / Lisa D. Spiller, Martin Baier. by

Spiller, Lisa
Baier, Martin
Spiller, Lisa. Contemporary direct marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010

Other title:

Contemporary direct and interactive marketing

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.126 .S65 2010.

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77.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by

Czinkota, Michael R
Ronkainen, Ilkka A

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2004

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .C953 2004.

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78.

International marketing / Philip R. Cateora. by

Cateora, Philip R

Series: The Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1996

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1009.5 .C35 1996.

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79.

Global marketing / Warren J. Keegan, Mark C. Green. by

Keegan, Warren J
Green, Mark C

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008

Online resources:

Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .K443 2008.

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80.

Global marketing : a decision-oriented approach / Svend Hollensen. by

Hollensen, Svend

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .H65 2011.

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