Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: Canadian 8th edDescription: xxiv, 824 p. : ill. (some col.), col. map ; 27 cmISBN: - 0131257250
- 658.8 20
- HF5415.13 .K64 1995
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TMU-LIBRARY | HF5415.13 .K64 1995 (Browse shelf(Opens below)) | 4652 | Available | 2017/4652 |
Includes bibliographical references and indexes.
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