Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Canadian 8th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxiv, 824 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references and indexes.
0131257250
93016057
Marketing--Management.
HF5415.13 / .K64 1995
658.8
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Canadian 8th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxiv, 824 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references and indexes.
0131257250
93016057
Marketing--Management.
HF5415.13 / .K64 1995
658.8