Exploring marketing research / William G. Zikmund.
Material type:
TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: - 0324181485
- 658.8/3 21
- HF5415.2 .Z54 2003
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TMU-LIBRARY | HF5415.2 .Z54 2003 (Browse shelf(Opens below)) | 1729 | Available | 2017/1729 |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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