Essentials of marketing research / William G. Zikmund, Barry J. Babin.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : col. ill. ; 28 cmISBN: - 9780324320879 (pbk.)
- 0324320876 (pbk.)
- HF5415.2 .Z537 2007
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TMU-LIBRARY | HF5415.2 .Z537 2007 (Browse shelf(Opens below)) | 4643 | Available | 2017/4643 | |||||||||||||
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TMU-LIBRARY | HF5415.2 .Z537 2007 (Browse shelf(Opens below)) | 1722 | Available | 2017/1722 |
Includes bibliographical references (p. 405-410) and index.
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