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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)
Duncan, Tom (Thomas R.). IMC

Series: The McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005

Other title:

Principles of advertising and IMC

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5415.13 .D846 2005, ...

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I
Best, Roger J
Coney, Kenneth A

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2001

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.33.U6 H38 2001.

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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I
Best, Roger J
Coney, Kenneth A

Series: The Irwin series in marketing

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia: McGraw-Hill Irwin, c2011

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.33.U6 H38 2011.

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: The McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2002

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5821 .B62 2002, ...

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5821 .B62 2004.

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Managerial accounting / Creating value in a dynamic business environment Hilton , Ronald W.

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston . McGraw-Hill/ Irwin 2005

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: General stacks HF5657.4 .H55 2005, ...

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Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. by

McCarthy, E. Jerome (Edmund Jerome)
Shapiro, Stanley J
Perreault, William D

Edition: 7th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Burr Ridge, Ill. : Irwin, c1994

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: General stacks HF5415.13 .M369 1994, ...

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Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by

Mohammed, Rafi

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: HF5415.1265 .I565 2004, ...

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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by

Cateora, Philip R
Gilly, Mary C
Graham, John L

Edition: 14th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2009

Online resources:

Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .C375 2009.

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10.

International marketing / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: McGraw-Hill/Irwin series in marketing

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2005

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .C375 2005.

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11.

Essentials of marketing / E. Jerome McCarthy, Stanley J. Shapiro. by

McCarthy, E. Jerome (Edmund Jerome)
Shapiro, Stanley J

Edition: 1st Canadian edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, 1983

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415 .M378 1983.

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12.

Marketing / Dhruv Grewal, Michael Levy. by

Grewal, Dhruv
Levy, Michael, 1950-

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2010

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415 .G675 2010.

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13.

Marketing / Dhruv Grewal, Michael Levy. by

Grewal, Dhruv
Levy, Michael, 1950-

Edition: 2nd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill/Irwin, c2012

Availability: Items available for loan: TMU-LIBRARY (4)Location, call number: HF5415 .G675 2012, ...

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14.

Marketing / Dhruv Grewal, Michael Levy. by

Grewal, Dhruv
Levy, Michael, 1950-

Edition: Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2009

Availability: Items available for loan: TMU-LIBRARY (5)Location, call number: HF5415 .G675 2009, ...

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15.

Retailing management / Michael Levy, Barton A. Weitz. by

Levy, Michael, 1950-
Weitz, Barton A

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5429 .L4828 2001.

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16.

Fundamental accounting principles / Kermit D. Larson, William W. Pyle. by

Larson, Kermit D
Pyle, William W

Series: The Robert N. Anthony/Willard J. Graham series in accounting

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : Irwin, 1987

Availability: Items available for loan: TMU-LIBRARY (5)Location, call number: New materials shelf HF5635 .L37 2005 Vol 2, ...

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17.

Fundamental accounting principles / Kermit D. Larson, William W. Pyle. by

Larson, Kermit D
Pyle, William W

Series: The Robert N. Anthony/Willard J. Graham series in accounting

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : Irwin, 1987

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: General stacks HF5635 .L37 2005 Vol 3, ...

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18.

Fundamental accounting principles / Kermit D. Larson, Tilly Jensen. by

Larson, Kermit D

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, IL : Irwin, c1990

Availability: Items available for loan: TMU-LIBRARY (5)Location, call number: General stacks HF5635 .L37 2002 vol 1, ...

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19.

Fundamentals of corporate finance / Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan. by

Ross, Stephen A
Westerfield, Randolph
Jordan, Bradford D

Series: The McGraw-Hill/Irwin series in finance, insurance, and real estate

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto. : McGraw-Hill/Irwin, c2005

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: General stacks HG4026 .R67 2005, ...

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20.

Fundamental accounting principles / 7th ed. Kermit D. Larson, Paul B.W. Miller. by

Larson, Kermit D
Miller, Paul B. W

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Publication details: Chigaco: Irwin, 1993

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: General stacks HF5635 .L37 1993, ...

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