International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 14th edDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cmISBN: - 9780073380988 (alk. paper)
- 0073380989 (alk. paper)
- 658.8/4 22
- HF1416 .C375 2009
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TMU-LIBRARY | HF1416 .C375 2009 (Browse shelf(Opens below)) | 4598 | Available | 2017/4598 |
Includes bibliographical references and indexes.
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