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Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

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TextPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 7th Canadian edDescription: xx, 866 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY General stacks				HF5415.13 .M369 1994 (Browse shelf(Opens below))				1979	Available			2017/1979
	Books	TMU-LIBRARY General stacks				HF5415.13 .M369 1994 (Browse shelf(Opens below))				1796	Available			2017/1796

Includes bibliographical references (p. 763-781) and indexes.

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