Basic marketing : a global-managerial approach /
McCarthy, E. Jerome
Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - 7th Canadian ed. - Burr Ridge, Ill. : Irwin, c1994. - xx, 866 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 763-781) and indexes.
025612812X
93079781
Marketing--Management.
HF5415.13 / .M369 1994
658.8
Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - 7th Canadian ed. - Burr Ridge, Ill. : Irwin, c1994. - xx, 866 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 763-781) and indexes.
025612812X
93079781
Marketing--Management.
HF5415.13 / .M369 1994
658.8