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Strategic marketing : David, W. Cravens Concepts and cases / by

Cravens, David W
Piercy, Nigel

Series: McGraw-Hill/Irwin series in marketing

Edition: 11th ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey : Pearson /prentice hall 2007

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HD30.28 .D38 2007.

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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)
Duncan, Tom (Thomas R.). IMC

Series: The McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005

Other title:

Principles of advertising and IMC

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5415.13 .D846 2005, ...

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by

Schiffman, Leon G
Kanuk, Leslie Lazar

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415.32 .S35 1994.

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Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. by

McCarthy, E. Jerome (Edmund Jerome)
Shapiro, Stanley J
Perreault, William D

Edition: 7th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Burr Ridge, Ill. : Irwin, c1994

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: General stacks HF5415.13 .M369 1994, ...

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Marketing : William M. Pride, O.C. Ferrell. by

Pride, William M, 1942-
Ferrell, O. C

Edition: 2nd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Houghton Mifflin, c2009

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: General stacks HF5415 .P742009, ...

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Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by

Mohammed, Rafi

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: HF5415.1265 .I565 2004, ...

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Marketing : an introduction / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary (Gary M.)

Edition: Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: HF5415.K625 2004, ...

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Marketing management / Philip Kotler. by

Kotler, Philip

Edition: 10th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: HF5415.13 .K64 2001, ...

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Fundamentals of marketing / William J. Stanton. by

Stanton, William J

Series: McGraw-Hill series in marketing

Edition: 7th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c1991

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415 .S745 1991.

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10.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by

Armstrong, Gary (Gary M.)
Kotler, Philip

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson, c2010

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5415 .K625 2010, ...

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11.

Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary (Gary M.)

Series: Prentice-Hall series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice Hall, c2002

Availability: Items available for loan: TMU-LIBRARY (5)Location, call number: General stacks HF5415 .K67 2002, ...

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12.

Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary (Gary M.)

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Prentice Hall, c2005

Availability: Items available for loan: TMU-LIBRARY (3)Location, call number: HF5415 .K636 2005, ...

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13.

Fundamentals of marketing / William J. Stanton. by

Stanton, William J

Series: McGraw-Hill series in marketing

Edition: 6th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c1991

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415 .S745 1991.

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14.

Foundations of marketing / Louis E. Boone, David L. Kurtz. by

Boone, Louis E
Kurtz, David L [joint author.]
Boone, Louis E. Contemporary marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hinsdale, Ill. : Dryden Press, c1992

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5415 .B532 1992, ...

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15.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by

Cateora, Philip R
Gilly, Mary C
Graham, John L

Edition: 14th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2009

Online resources:

Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .C375 2009.

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16.

Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. by

McCarthy, E. Jerome (Edmund Jerome)
Shapiro, Stanley J
Perreault, William D

Edition: 9th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Canada, Ill. : McGrwa-Hill, c1999

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .M369 1999.

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17.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by

Czinkota, Michael R
Ronkainen, Ilkka A

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning, c2010

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .C953 2010.

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18.

International marketing / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: McGraw-Hill/Irwin series in marketing

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2005

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF1416 .C375 2005.

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19.

Marketing : real people, real decisions / Michael R. Solomon ... [et al.]. by

Solomon, Michael R

Edition: 1st Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto : Prentice Hall , 2003

Availability: Items available for loan: TMU-LIBRARY (2)Location, call number: HF5415.35 .S65 2003, ...

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20.

Marketing essentials : FARESE,LOIS Schneider,Grady Kimbrell,Carl A. Woloszyk by

Schoell, William F
Guiltinan, Joseph P
Valvatne, Laura
Schoell, William F. Marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York: McGraw-Hill, c2002

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: HF5415 .F37 2002.

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