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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Pearson, c2010.Edition: 7th edDescription: xxix, 626 p.; col. ill. ; 28 cmISBN:
  • 9780132074629
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K625 2010
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415 .K625 2010 (Browse shelf(Opens below)) 1790 Available 2017/1790
Books TMU-LIBRARY HF5415 .K625 2010 (Browse shelf(Opens below)) 1789 Available 2017/1789

Kotler's name appears first on the earlier ed.

Includes bibliographical references and indexes.

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