Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson, c2010. - xxix, 626 p.; col. ill. ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
9780132074629
2003060906
Marketing.
HF5415 / .K625 2010
658.8
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson, c2010. - xxix, 626 p.; col. ill. ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
9780132074629
2003060906
Marketing.
HF5415 / .K625 2010
658.8