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101.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.123 .C56 2010.

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102.

A framework for marketing management / Philip Kotler. by

Kotler, Philip

Edition: Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .K66 2008.

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103.

A framework for marketing management / Philip Kotler. by

Kotler, Philip

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003

Other title:

Marketing management

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .K66 2003.

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104.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by

Peter, J. Paul
Donnelly, James H

Series: The Irwin/McGraw-Hill series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, c2000

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.13 .P48 2000.

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105.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by

Engel, James F
Warshaw, Martin R
Kinnear, Thomas C, 1943-

Series: Irwin series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, 1983

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415 .E53 1983.

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106.

Strategic marketing / David W. Cravens, Nigel F. Piercy. by

Cravens, David W
Piercy, Nigel

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.135 .C72 2006.

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107.

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. by

Andreasen, Alan R, 1934-
Kotler, Philip

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415 .K67 2008.

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108.

Professional practice for interior designers / Christine M. Piotrowski. by

Piotrowski, Christine M, 1947-

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, c2002

Online resources:

Contributor biographical information
Publisher description
Table of Contents

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks NK2116.2 .P57 2002.

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109.

Unlabel : selling you without selling out / Marc Eckō. by

Ecko, Marc

Material type:

Text; Format: print ; Nature of contents: biography

; Literary form: Not fiction

Publisher: New York : A Touchstone book, published by Simon & Schuster, [2013]

Online resources:

Cover image

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HD9969. E35 2013.

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110.

Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. by

Pulizzi, Joe

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: New York : McGraw-Hill Education, [2014]

Availability: Items available for loan: TMU-LIBRARY (5)Location, call number: General stacks HF5415 .P756 2014, ...

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111.

Youtility : why smart marketing is about help not hype / Jay Baer. by

Baer, Jay, 1969-

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: TMU-LIBRARY (4)Location, call number: General stacks HF5415. B32 2013, ... Not available: TMU-LIBRARY: Checked out (1).

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112.

Marketing research Alvin C. Burns, Ronald F. Bush. by

Burns, Alvin C
Bush, Ronald F

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000

Availability: Items available for loan: TMU-LIBRARY (1)Location, call number: General stacks HF5415.2B779 2000.

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