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Strategic marketing / David W. Cravens, Nigel F. Piercy.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY General stacks				HF5415.135 .C72 2006 (Browse shelf(Opens below))				9938	Available			2017/9938

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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