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Marketing research Alvin C. Burns, Ronald F. Bush.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Edition: 4th edDescription: xxi, 645 p. : ill. (some col.) ; 26 cm. + l computer laser optical disc (4 3/4 in.)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130351350
  • 9780130351357
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .B779 2000
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY General stacks HF5415.2B779 2000 (Browse shelf(Opens below)) Available 2025/14816

Includes indexs.(p. 629-642)

System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.

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