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Library Catalogue

Marketing research

Burns, Alvin C.

Marketing research Alvin C. Burns, Ronald F. Bush. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxi, 645 p. : ill. (some col.) ; 26 cm. + l computer laser optical disc (4 3/4 in.)

Includes indexs.(p. 629-642)


System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.

0130351350 9780130351357

99047150


Marketing research.

HF5415.2 / .B779 2000

658.8/3