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The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / Kathy Bonk, Henry Griggs, Emily Tynes.

By: Contributor(s): Material type: TextSeries: The Jossey-Bass nonprofit and public management seriesPublication details: San Francisco, Calif. : Jossey-Bass, c1999.Edition: 1st edDescription: xviii, 188 p. : ill. ; 28 cmISBN:
  • 0787943738 (acidfree paper)
Other title:
  • Strategic communications for nonprofits
Subject(s): DDC classification:
  • 659.2/88 21
LOC classification:
  • HD62.6 .B66 1999
Online resources:
Contents:
The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY General stacks HD62.6 .B66 1999 (Browse shelf(Opens below)) Available

"A publication of the Communications Consortium Media Center."

Includes bibliographic references (p. 169-173).

The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.

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