The Jossey-Bass guide to strategic communications for nonprofits : (Record no. 4165)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02396cam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1199902 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230621113227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981027s1999 caua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98040285 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0787943738 (acidfree paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD62.6 |
| Item number | .B66 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2/88 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bonk, Kathy, |
| Dates associated with a name | 1953- |
| 245 14 - TITLE STATEMENT | |
| Title | The Jossey-Bass guide to strategic communications for nonprofits : |
| Remainder of title | a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more |
| Statement of responsibility, etc. | / Kathy Bonk, Henry Griggs, Emily Tynes. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Strategic communications for nonprofits |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco, Calif. : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 188 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Jossey-Bass nonprofit and public management series |
| 500 ## - GENERAL NOTE | |
| General note | "A publication of the Communications Consortium Media Center." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic references (p. 169-173). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations |
| General subdivision | Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Griggs, Henry, |
| Dates associated with a name | 1954- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tynes, Emily. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Communications Consortium Media Center. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley043/98040285.html">http://www.loc.gov/catdir/bios/wiley043/98040285.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley035/98040285.html">http://www.loc.gov/catdir/description/wiley035/98040285.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of Contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/onix07/98040285.html">http://www.loc.gov/catdir/toc/onix07/98040285.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TMU-LIBRARY | TMU-LIBRARY | General stacks | 11/17/2020 | 2017/9961 | 9961 | HD62.6 .B66 1999 | 11/17/2020 | 11/17/2020 | Books |