The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
Bonk, Kathy, 1953-
The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more Strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. - 1st ed. - San Francisco, Calif. : Jossey-Bass, c1999. - xviii, 188 p. : ill. ; 28 cm. - The Jossey-Bass nonprofit and public management series .
"A publication of the Communications Consortium Media Center."
Includes bibliographic references (p. 169-173).
The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
0787943738 (acidfree paper)
98040285
Nonprofit organizations--Management.
Corporations--Public relations.
HD62.6 / .B66 1999
659.2/88
The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more Strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. - 1st ed. - San Francisco, Calif. : Jossey-Bass, c1999. - xviii, 188 p. : ill. ; 28 cm. - The Jossey-Bass nonprofit and public management series .
"A publication of the Communications Consortium Media Center."
Includes bibliographic references (p. 169-173).
The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
0787943738 (acidfree paper)
98040285
Nonprofit organizations--Management.
Corporations--Public relations.
HD62.6 / .B66 1999
659.2/88