Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983.Edition: 5th edDescription: xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cmISBN: - 025602846X
- 658.8/2 19
- HF5415 .E53 1983
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TMU-LIBRARY General stacks | HF5415 .E53 1983 (Browse shelf(Opens below)) | 9964 | Available | 2017/9964 |
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| HF5415 .C73 2006 New products management / | HF5415 .D45 2014 Marketing Information Management: Exploring the Edges of the Information Age/ | HF 5415 .E39 2003 Study guide for use with Marketing/ | HF5415 .E53 1983 Promotional strategy : managing the marketing communications process / | HF5415 .E922 2003 Marketing,8e: Marketing in the 21st Century/ | HF5415 .E922 2003 Marketing,8e: Marketing in the 21st Century/ | HF5415 .I57 2010 Introductory Marketing : |
Includes bibliographical references and index.
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