A preface to marketing management / J. Paul Peter, James H. Donnelly.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, c2003.Edition: 9th edDescription: xiv, 280p. ; ill. : 26 cmISBN: - 0072466588 (alk. paper)
- 658.8 22
- HF5415.13 .P48 2003
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TMU-LIBRARY General stacks | HF5415.13 .P48 2003 (Browse shelf(Opens below)) | 4618 | Available | 2017/4618 |
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| HF5415.13. M37 2013 MARKETING MANAGEMENT : | HF5415.13. M37 2013 MARKETING MANAGEMENT : | HF5415.13 .P48 2000 A preface to marketing management / | HF5415.13 .P48 2003 A preface to marketing management / | HF5415.13 .W66 2013 Essential guide to marketing planning / | HF5415.135 .C72 2006 Strategic marketing / | HF5415.2B779 2000 Marketing research |
Includes bibliographical references (p. 239-245) and index.
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