A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - xiv, 280p. ; ill. : 26 cm.
Includes bibliographical references (p. 239-245) and index.
0072466588 (alk. paper)
2004063160
Marketing--Management.
HF5415.13 / .P48 2003
658.8
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - xiv, 280p. ; ill. : 26 cm.
Includes bibliographical references (p. 239-245) and index.
0072466588 (alk. paper)
2004063160
Marketing--Management.
HF5415.13 / .P48 2003
658.8